FEAR OF GOD
The 2023 - 2024 SEASON
Launching December 3, 2023
Revealing the season opening campaign for Fear of God Athletics that extends the preexisting spirit and foundation of Fear of God. Built and engineered by adidas - “The Brand with the Three Stripes” - Fear of God Athletics completes the brand architecture of Fear of God, which was established in 2013 by Jerry Lorenzo.
The house is built to mirror the very nature and design of the highest being, where there is both unity and diversity in the trinity. The simplicity and complexity of “three in one” reflects the heart and intention of the Fear of God house and our products. Fear of God, ESSENTIALS and Athletics, three pillars in one.